Channel Development Service
Forward-looking vendors of workflow, document management, Web, forms, and imaging products realize that a critical key to their success is the ability to develop and manage a network of top-performing distribution partners. The smart ones also know that today's rapid pace of market change means they must regularly revisit their roster of partners and continually evaluate their channel strategies to be sure both are as effective as they can be.
But how do you know which of the 7,000 or so U.S. integrators and resellers are right for you? How do you know the ones you have are still the right ones for you? How can you be sure you're capturing their attention and supporting them in a way that ensures they'll perform for you – and not your competitors – in the years ahead?
Kinetic Information's Channel Development Service answers questions like these by systematically cataloging the strengths and weaknesses of your present and potential distribution partners, and gauging whether they'll perform the way you expect they will. Built on the hard-nosed analysis for which we are internationally renown, it gives you the actionable intelligence you need to maintain a high level of channel-derived revenue and to optimize the effectiveness of your distribution support mechanisms. Here's what you get:
  • A hands-on evaluation of the actual or likely effectiveness of six organizations that either already are your partners or are on your short list of potential recruits. This work will be based on primary research we conduct with the firms you identify and with their customers, according to criteria you provide.
  • An audit of your present channel marketing strategy, with recommendations as needed, to ensure it accurately targets the types of customers and partners you wish to reach.
  • One day on-site with a Kinetic Information professional to:
  • Review your existing product lines, customer base, distribution partners, and channel programs
  • Identify your key competitors in terms of technology, product, and partner strategy
  • Discuss your future plans and directions
  • An analysis of your situation in terms of the present state of the reseller, VAR, and integrator community.
The Channel Development Service is available for about what it costs to place a simple recruitment ad in a trade publication. But instead of a few marginally-qualified leads, you'll receive high-powered, business-critical strategic intelligence and the means to develop long-term lucrative relationships. So don't delay — subscribe today!
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