The 'Channel Channel'
Partner Outreach via Satellite TV

As a major player in today’s technology market, you know how difficult it can be to capture and keep the attention of the scores of VARs and integrators you work with every day – not to mention the hundreds of others you want to hear your message during the course of the year. Sure, you send out newsletter after newsletter, speak to them on the phone, and meet with them at industry shows and conferences. But you can’t reach them all at once, and you can’t be sure they’re hearing what you want them to hear!

That’s why Kinetic Information developed the Channel Channel, a state-of-the-art television series that was designed specifically to facilitate your relationship with distribution channel participants. Utilizing the latest in satellite and fiber technology, it lets you reach thousands of qualified VARs, integrators, distributors, and even corporate IT professionals in an independently-produced forum that encourages interaction and ensures your message is clearly understood.

Channel Channel programs are live, one-hour, talk show-style presentations that are professionally produced in-studio and uplinked in real-time for delivery to an eager international audience. Sponsors like you receive several benefits, not the least of which is the immediate, interactive connection with thousands of people of the kind you most want to reach. Other specific benefits include:

  • On-air demonstration time
  • Highly visible signage on the set
  • Participation in a facilitated roundtable discussion
  • Instant feedback via a return telephone link
  • Low-cost, high-profile communication with thousands of qualified viewers
  • Opportunity to capture viewer contact information to permit followup
Channel Channel sponsorships cost about as much as a simple trade ad, and far less than the tens of thousands of dollars it costs to mount your own road show or other outreach activity. The Channel Channel promises to let you simultaneously reach thousands of distribution channel players for less than $10 each. Where else can you achieve such efficiency and economy?

Kinetic Information is world renown for its ability to translate market potential into business performance. Don’t miss out on this remarkable opportunity to leverage our expertise — sponsorships are limited, so sign up today!
 
How it Works

The Channel Channel is broadcast live from a central studio and transmitted via satellite to a specialized audience of resellers, integrators, and distributors throughout North America. Specific audience information is as follows:

  • Satellite feeds are provided to more than 400 sites at 56 member companies in North America.
  • Broadcasts are available to 29,000 people at channel-related member companies.
  • Network executives estimate Channel Channel broadcasts will attract 2,500 member viewers.
  • Using member training centers as viewing sites for non-members could attract an additional 1,000 non-member viewers.
Viewership can be extended through various options including showing the broadcast (live or delayed) on the Web and/or obtaining videotapes for presentation at trade shows or other venues. In addition, special arrangements can be made to accommodate feeds from remote locations (such as from sponsor or customer locations) or other individual needs. Kinetic Information will gladly facilitate these requests with the appropriate service providers.


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