Besides helping you tune and articulate your value propositions via our research and retainer services (click here to learn more), Kinetic Information performs a considerable amount of work on a custom basis via projects that precisely target specific client needs. Our proven ability to listen to your requests, address your particular situations, and deliver content that is both relevant and practical has made us quite popular among companies of all ages, and keeps them coming back for more. (For instance, we've developed strategic market intelligence for established organizations preparing their IPOs, and have conducted intensive audience research to help newly-funded startups lay the foundation for their initial sales and marketing initiatives ... not to mention everything else in between!)

The proprietary nature of most of our custom projects means we cannot discuss them in any detail. However, the following list of core competencies and recent engagements should provide a good feel for the nature of the work we have performed. Please don't hesitate to contact us to discuss your particular situation.
 

Core  Competencies		Recent Engagements
OPPORTUNITY ASSESSMENT	Typical Objective: To support pre-IPO, venture funding, merger/acquisition, partnership, and strategic planning initiatives Typical Task: Identification, prioritization, and quantification of your most promising market opportunities, by vertical market, horizontal application, organization size, and/or other descriptor Typical Deliverables Recap of Core Value Proposition Description of Client "Sweet Spot" Opportunity Matrix™	Lost-Account Sales Intelligence Gathering   New Product Pricing, Sales & Distribution Strategy Development    Competitive Analysis via Context Modeling   Return on Investment & Total Cost of Ownership Analysis
COMPETITIVE POSITIONING	Typical Objective:To identify, profile, and analyze your primary competitors (traditional and emerging) from a functional perspective, and to understand and articulate your market position relative to theirs Typical Task: Assessment from the customer viewpoint of your key strengths, weaknesses, opportunities, and threats compared to those of your chief rivals Typical Deliverables Overview: Mapping the Competitive Landscape  Recommendations & Conclusions  Competitor Details Competitive Matrix™	SWOT Analysis   Executive Coaching   Vertical Market Prioritization & Forecasting   Opportunity Identification & Quantification   Channel Outreach & Development
SALES/BUY CYCLE INTELLIGENCE	Typical Objective: To shorten and improve the sales cycle (for vendors, resellers, and integrators); to improve the purchase and implementation processes (for prospects and customers at end-user organizations) Typical Task: Research into and education about key business factors affecting IT sales and acquisition, including customer needs, pricing/cost sensitivities, and economic expectations. Typical Deliverables Primary Research Recommendations & Conclusions Sales Rep/Customer Support	Marketing Process Analysis & Redesign    Sales Force Context Training   Distribution Partner Profiling   Executive Coaching Contact Us For More!