MaxTV®
Value Assessment Services

Kinetic Information customer research shows time and time again that if there's one issue on which IT and line of business professionals today are fixated, it's the ability to get the most value they can from their technology systems.

Kinetic Information's exclusive methodology of MaxTV® was developed specifically with this desire in mind, and can be readily adapted for use by both vendors and users of information technology. Developed to address the real-world implementation issues customers tell us complicate their lives, MaxTV® takes a holistic approach to assessing system "value" and analyzes all the factors that make up a system's total value, not just those related to money spent/money saved. Specifically, it explores these three areas:

  1. Economics, encompassing return on investment and total cost of ownership, focusing on the dollars-and-cents of technology acquisition

  2.  
  3. Process Change, encompassing reengineering and quality management, rooted in the ability to support both discrete process innovation and continuous process improvement

  4.  
  5. Collaboration, encompassing customer relationship management and learning/knowledge, centered on facilitating communication and satisfaction among employees, customers, and partners
The links below put you in touch with the philosophical underpinnings of the technique and some of the products and services we offer to help clients effectively buy or sell their technology wares. We are proud to have developed a methodology that meets customers' stated needs and look forward to working with you to apply MaxTV® to your current activities.
  • MaxTV® Sales Training & Prospecting Seminars shorten your sales cycle by teaching your salespeople and business partners how to help prospects balance the economic, process change, and communications requirements associated with their new systems purchase … and sell into the strategic context thus created. Featuring rock-solid research results and actual case study examples, these Seminars provide real-world insight into the leading customer issues of the economically-challenged climate of the day, and can include independent collateral for your reps to distribute to prime the pump for new and add-on sales.
  • MaxTV® Value Publications support your sales and marketing activities by providing independent validation and quantification of your value proposition. Written in plain, pragmatic language, they outline the efficiency gains and business benefits you enable, and can include comparative value metrics in the form of our eagerly-sought MaxTV® Value Indicator Ratings and MaxTV® Value Scorecards.
  • Preparing to install an enterprise solution, or add modules to one you've already got? Looking for a touchstone to differentiate one vendor's offerings from another? Interested in the latest best-practice information that ensures you receive the most value you can from the product you pick? Kinetic Information's MaxTV® Customer Workshop imparts key business principles that let you obtain Maximum Total Value from your enterprise solution! A business-oriented seminar for technology-minded professionals, it shows you how to balance the Economic, Process Change, and Communications issues you will face when installing or adding to a technology system. Thus prepared, you will be primed to make a quick and quality buying decision, positioned to implement on-time and on-budget, and ready to wring every last benefit from your enterprise application.

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