Kinetic
Information customer research shows time and time again that if there's
one issue on which IT and line of business professionals today are fixated,
it's the ability to get the most value they can from their technology systems.
Kinetic
Information's exclusive methodology of MaxTV® was developed
specifically with this desire in mind, and can be readily adapted for use
by both vendors and users of information technology. Developed to address
the real-world implementation issues customers tell us complicate their
lives, MaxTV® takes a holistic approach to assessing system
"value" and analyzes all the factors that make up a system's total value,
not just those related to money spent/money saved. Specifically, it explores
these three areas:
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Economics, encompassing return
on investment and total cost of ownership, focusing on the dollars-and-cents
of technology acquisition
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Process Change, encompassing
reengineering and quality management, rooted in the ability to support
both discrete process innovation and continuous process improvement
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Collaboration, encompassing
customer relationship management and learning/knowledge, centered on facilitating
communication and satisfaction among employees, customers, and partners
The
links below put you in touch with the philosophical underpinnings of the
technique and some of the products and services we offer to help clients
effectively buy or sell their technology wares. We are proud to have developed
a methodology that meets customers' stated needs and look forward to working
with you to apply MaxTV® to your current activities.
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MaxTV® Sales
Training & Prospecting Seminars shorten your sales cycle by teaching
your salespeople and business partners how to help prospects balance the
economic, process change, and communications requirements associated with
their new systems purchase
and sell into the strategic context thus created.
Featuring rock-solid research results and actual case study examples, these
Seminars provide real-world insight into the leading customer issues of
the economically-challenged climate of the day, and can include independent
collateral for your reps to distribute to prime the pump for new and add-on
sales.
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MaxTV® Value
Publications support your sales and marketing activities by providing
independent validation and quantification of your value proposition. Written
in plain, pragmatic language, they outline the efficiency gains and business
benefits you enable, and can include comparative value metrics in the form
of our eagerly-sought MaxTV® Value Indicator Ratings and MaxTV®
Value Scorecards.
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Preparing to install an enterprise solution,
or add modules to one you've already got? Looking for a touchstone to differentiate
one vendor's offerings from another? Interested in the latest best-practice
information that ensures you receive the most value you can from the product
you pick? Kinetic Information's MaxTV® Customer
Workshop imparts key business principles that let you obtain Maximum
Total Value from your enterprise solution! A business-oriented seminar
for technology-minded professionals, it shows you how to balance the Economic,
Process Change, and Communications issues you will face when installing
or adding to a technology system. Thus prepared, you will be primed to
make a quick and quality buying decision, positioned to implement on-time
and on-budget, and ready to wring every last benefit from your enterprise
application.
Kinetic
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