Kinetic Information works closely with clients in a variety of ways to gather, analyze, and apply market information to further their business objectives. Our effectiveness in this regard stems from our internationally-renown ability first to conduct primary research, and then to interpret the results in your business context – all while scaling our work to fit your budget. Committed to upholding the fundamental principles of journalistic and research integrity, we work hard to ask the right questions of the right people ... and then draw reality-based conclusions that you can leverage to immediate and dramatic effect.
 

Typical Offerings
CONTEXT MODEL/MARKET MAPPING	Objective: To validate your position in the market in terms of your solution's ability to solve customer business problems, and to compare your position to that of your most important competitors Typical Deliverables: Client Strategy Review Session, customized Context Model of Value Creation™, business model profiles of named competitors, one hour analyst Q&A -
COMPETITIVE ANALYSIS	Objective: To differentiate your market position and value proposition from those of your most important competitors Typical Deliverables: Client Strategy Review Session, customized Context Model of Value Creation™, analysis of the business models of named competitors, one hour analyst Q&A -
CUSTOMER RESEARCH	Objective: To identify and/or validate the customer problems your offerings are best suited to solve, the language customers use to describe those problems, and/or the way customers perceive you, your value proposition, and your competitive strengths and weaknesses Typical Deliverables: Client Strategy Review Session, primary research (via formal survey, focus group, structured interview, and/or informal conversation with vendors, resellers, integrators, and/or buyers, as appropriate), summary of findings and recommendations, one hour analyst Q&A
ADVICE, AFFIRMATION & SUPPORT	Objective: To guide, validate, and strengthen your business planning, product development, and outreach activities Typical Deliverables: Multiple, including: Analyst Boot Camp: interactive session to prepare product and marketing executives for upcoming press and analyst tours Analyst on Call: unlimited and immediate access to analysts for insight and advice Business Strategy Development & Validation: moderated senior team exchanges regarding critical customer issues, competitive threats and opportunities, and business strategies Competitor Catalog: business model information about today's important market players End-User & Channel Research: surveys and interviews with customers, prospects, and partners Executive Coaching: personal, professional, and organizational mentoring, featuring role playing, brainstorming, and sounding board-style activities   Value Metrics Development & Calculation: quantification of ROI and other critical measures of system success-