Kinetic Information is highly regarded for our ability to analyze the operational and financial issues your customers are wrestling with, and match them up with the most effective technologies of the day. As a result, we often are asked to articulate, rate, and quantify our clients' value propositions in terms their customers can easily understand and in many cases, we perform the same task business and channel partners as well!
Recent Bitpipe research
has found that 87 percent of IT professionals find white papers to be invaluable
to their jobs. Our Value Publications reinforce this finding by detailing
in plain, pragmatic language the efficiency gains and hard-dollar returns
you enable, and generally structuring them in a modular fashion to efficiently
support multiple target-market initiatives. Based on our exclusive methodology
for Maximizing Total Value (MaxTV®),
they can include comparative value metrics in the form of our eagerly-sought
MaxTV® Value Indicator Ratings and MaxTV® Value Scorecards. And
as always, they are available in several 'sizes' to best fit your budget
and timetable!
| Typical Offerings | |
|
|
|
| FIRSTLOOK | Objective: To provide third-party
endorsement
of the value of a strategic business decision or new product announcement
Typical Deliverables: Brief Client
Strategy & Message Review Session, 350-word writeup of your core value
proposition and Kinetic Information's "Take" on it, unlimited distribution
rights under Kinetic Information copyright
|
| MAXTV® VALUE PROFILE | Typical Objective: To provide third-party
validation
of the value of a business strategy or product offering
Typical Deliverables: Client Strategy
& Message Review Session, 1000-word summary and Kinetic Information
evaluation of your value proposition, MaxTV®
Value Indicator Rating, unlimited distribution rights under Kinetic
Information copyright
|
| MAXTV® VALUE ASSESSMENT | Typical Objective: To provide an
independent appraisal of the value of a business strategy or product
offering
Typical Deliverables: Client Strategy
& Message Review Session, 3500-word description and Kinetic Information
assessment of your value proposition, MaxTV®
Value Indicator Rating, unlimited distribution rights under Kinetic
Information copyright
|
| MAXTV® VALUE ANALYSIS | Typical Objective: To provide a
detailed independent analysis of the value of a business strategy
or product offering
Typical Deliverables: Client Strategy & Message Review Session, interviews with sales reps, 5000-word discussion and Kinetic Information analysis of your value proposition, MaxTV® Value Scorecard, customer case studies (including ROI data when available), unlimited distribution rights under Kinetic Information copyright- |
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